Wir Rufen die Jugend der Welt
[We Call to the Youth Of the World]
23.3 x 33.1 in.; 59.3 x 84 cm
As the 2010 Winter Olympics kicks off in Vancouver, B.C. we are reminded that sports is more than a game, and that it is indelibly linked with politics and commerce. This poster incorporates (literally and figuratively) the slogan of the 1988 German Olympics, “We Call to the Youth Of the World.” By transforming the Olympic rings into the corporate logos of Mercedes, Coca-Cola, Adidas, McDonald's, and BMW, this poster focuses on the increasing commercialism of the Games through corporate sponsorship. The words ‘We call upon the youth of the world," normally used as an invitation to the next Olympiad, are subverted to become a comment on consumerism.